The real power of remarketing is visitors to a page on your website will see a beautiful responsive image ad of your products and services the next time they go out on the web even if that’s just to check their sports scores or the local weather! They will be reminded they visited your site keeping you in the conversation in your customer’s mind. You don’t pay for the ad unless they click back through to your website again!
Additionally, Google will put a customer persona or aggregate profile together based on your visitor’s browsing and buying behaviors online. This allows us to better target your ads to them the next time they are on the web.