Situation: For more than 80 years, this family-owned company had mastered the production of superior apparel, bed and bath products for safe and comfortable living. Tall Tails authentic pet gear is an extension of the company. When the company came to US Marketing back in 2018, they were new to eCommerce Google Shopping and Search Text Ads.
Actions: US Marketing applied its hands-on business marketing analysis, Google Ads latest attribution models and bidding algorithms in a Cross-Channel strategy that included the full funnel of Google’s paid platforms (Search, Display/Remarketing, SEO, Shopping, YouTube) along with Google Analytics insightful coordination.
Result: 303% lift in Google Ads attributable sales with a 5 x Return on Ad Spend (ROAS). Year Over Year revenue growth over 100%. Market Share increase on Google Ads now puts Tall Tails Dog as one of the top 3 advertisers in the U.S. in impression share (percentage of times their ads are shown and top of page rate).
Situation: Our client had tried 5 prior agencies with very poor results (low conversion rates, and poor return on investment) In this highly seasonal business the revenue must be made between Feb – Sep. This is perfect for AdWords because SEO requires several months to work. US Marketing was brought in by the SEO agency to work alongside of them.
Actions: US Marketing worked to re-research the keywords, match types, negative keywords and used our top copywriter to craft highly effective extended text ads with extensions to highlight our client’s unique selling proposition!
Result: 14% conversion rate and more than exceeded return on investment targets now for 4 years running.
May 22, 2015
My name is Tracy and I work in Marketing and Customer Service at NaturaLawn of America. Jim Bilello from US Marketing had sent me an e-mail yesterday, in reference to our past experience with Yodle and other marketing companies.
I just wanted to reach out to convey our ecstatic happiness with Jim’s services in our PPC (Pay-Per-Click) campaigns.
In the past we have had services with Yodle, Hibu, Yellow Pages, and Dex, and none of them have been able to touch the amount of exposure we have received on our campaign since having Jim’s services.
If you have any questions that I might be able to answer, or if you would like to contact me for additional information, I can be reached at my office @ (815)-344-4300. I hope everyone has a Happy Friday and a great Memorial Day weekend!
Tracy Lynn Harrison
Situation: This seasonal business is made or broken between April and July. SEO would have taken far too long with a min. 3 to 6 month cycle to see any results on page one of Google for highly competitive search terms. Google Ads were the obvious choice, but the owners distrusted large agencies and had been mistreated by them in recent past with outrageously expensive management fees that did not allow the client to pay Google directly for advertising. This meant Mosquito hunters would be victimized by agencies that charged one monthly fee for both advertising media and their management fee never knowing how much money went into their advertising and how much went into the agency’s pocket for management!
Actions: US Marketing allows clients to pay Google directly for their media. We built a campaign and deployed it in 10 days stressing the unique selling propositions of the client to aid in the prevention of mosquito born diseases like West Nile, Zika and Lyme.
Result: The client received an unprecedented number of new leads and customers which led them to write the review below.
Jim Bilello (or as I call him "Google-icious") is a Google guru. I was introduced to him about a month ago when my company was on the fifth page of Google when you search for my industry. Our competition was killing us. Jim not only got us on Google but he knows how to maximize the "real estate" with AdWords. Our ads take up as much space as possible so that we even look better than the other AdWords results. There is a lot of smoke & mirrors in the Pay-Per-Click game. Jim is the real deal. I recommend his services highly.
Situation: This client came to us from their web developer. They are an ISA Certified Arborist that actually teaches at the Morton Arboretum, but they were not appearing on page one of Google for competitive searches in the local market on an SEO only basis.
Actions: US Marketing designed a local Google Ads program according to Google’s best practices that fit the client’s business model and integrated their Unique Selling Proposition into their paid ads. In particular, Arborsmiths pride themselves on pruning, fertilizing and revitalizing trees and shrubs first before getting their chainsaws and back hoes out to cut and rip. In Chicago’s prestigious Northshore suburbs homes that are worth millions of dollars have older shrubs and trees that are saved providing a more environmentally friendly and sustainable landscaping model than rip, saw and replace!
Result: The client called us to say as a result of their Google Ads they won a $10,000 four year commercial contract returning their advertising spend 12 times over!
Situation: This national eCommerce client and brick and mortar retailer was number 2 behind Amazon. Large agency we took over for was not serving this client.
Actions: US Marketing applied its hands on business marketing analysis, Google Ads latest attribution models and bidding algorithms in a Cross Channel strategy that included the full funnel of Google’s paid and organic platforms (Search, Display/Remarketing, SEO, Shopping, YouTube) along with Google Analytics insightful coordination.
Result: 239% lift in sales of which 139% was eCommerce and increased this clients Impression Share (the percent their ads appear from 16% to 22%)
Ownership of the Spice House said “Jim Bilello and US Marketing is not 100%, but they are 99%" and the company was able to sell to a new owner for several multiples more times in gross sales volume cashing out for millions of dollars as a result!
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