Go to Google on either your phone, computer or tablet. Enter only your business category such as divorce attorney, tax accountant, residential contractor, dentist, etc. – not your business name, not your name and click enter. If your business doesn’t come up on page one it’s likely you’re in a competitive field with thousands of other businesses. All of you … Read More
MENG Chicago Chapter Meeting Key Note by Jim Bilello, President at US Marketing, Inc. During this interactive session you will see real data from a variety of companies in different industries. What you will take away: • What PPC can do that SEO can’t including seeing actual client search terms entered in Google and limiting the geographic zones where your ads … Read More
Recently, I’ve been encountering more questions from clients that are interested in digital marketing about the differences in advertising directly on Google vs. Angie’s List, Yellow Pages (YP.com), Dex, Home Advisor, Thumbtack, Yelp, etc. for their local business advertising or franchise efforts.As with anything, it’s important to understand the context of this question. To do that you must understand the difference between … Read More
