5 Critical Things to Understand About Google PPC (Pay Per Click) Marketing

AdminMarketing

MENG Chicago Chapter Meeting Key Note by Jim Bilello, President at US Marketing, Inc. During this interactive session you will see real data from a variety of companies in different industries. What you will take away: • What PPC can do that SEO can’t including seeing actual client search terms entered in Google and limiting the geographic zones where your ads … Read More

Where to Advertise Your Local Business

AdminMarketing

Recently, I’ve been encountering more questions from clients that are interested in digital marketing about the differences in advertising directly on Google vs. Angie’s List, Yellow Pages (YP.com), Dex, Home Advisor, Thumbtack, Yelp, etc. for their local business advertising or franchise efforts.As with anything, it’s important to understand the context of this question.  To do that you must understand the difference between … Read More