By KHADEEJA SAFDAR and ANGUS LOTEN Thousands of small-business owners have paid marketing firms to get their products and services in front of potential customers on Google, GOOGL -0.39% Yahoo and other Internet search engines. But a growing number of these advertisers complain about the online marketing firms’ sales tactics and say they made promises that didn’t pan out. Many of the small businesses’ complaints single out … Read More
Published in the National Marketing Executive Group Blog: http://mengonline.com/blog/2014/09/09/integrating-google-analytics-pay-per-click-ppc-reports-beat-competition/ In the world of web marketing, I have found there is so much confusion in client reporting that unless you are a Google Analytics and PPC pro it is easy enough for your agency to position the data in ways that are confusing at best and downright misleading at worst. You have … Read More
MENG Chicago Chapter Meeting Key Note by Jim Bilello, President at US Marketing, Inc. During this interactive session you will see real data from a variety of companies in different industries. What you will take away: • What PPC can do that SEO can’t including seeing actual client search terms entered in Google and limiting the geographic zones where your ads … Read More
Recently, I’ve been encountering more questions from clients that are interested in digital marketing about the differences in advertising directly on Google vs. Angie’s List, Yellow Pages (YP.com), Dex, Home Advisor, Thumbtack, Yelp, etc. for their local business advertising or franchise efforts.As with anything, it’s important to understand the context of this question. To do that you must understand the difference between … Read More
