This article (excerpt below) appeared in the Wall St Jr June 17, 2019
Tech giant is the leading supplier of services to carry out virtually every step of purchasing and selling ads
It underscores the reason why using a Certified Google Partner like US Marketing is worth its weight in gold.
Excerpt: Google is the dominant player in online advertising, one reason the U.S. Justice Department is laying the groundwork for potential antitrust action against the tech giant. It has a 37% share of the $130 billion U.S. digital ad market, according to research firm eMarketer, but understanding Google’s full clout requires a deeper look…
The complexity of how Google’s products weave together—and the opacity of its pricing—makes the process of buying online ads murky even to industry insiders.
“Even industry veterans don’t have perfect knowledge of how the whole thing works,” Mr. Vidakovic said. “It’s really just a labyrinth.”