Introduction You can also listen to a summary of this post on our Podcast: https://soundcloud.com/jamesb6402/the-real-cost-of-google-advertising Our work with hundreds of clients’ digital ad campaigns has given me a unique perspective into client expectations and behaviors. Since becoming a Google Agency Partner in 2011, I’ve seen small, medium and large clients. We are all products of our education and experience. The … Read More
You Can Also Hear This Post on Jim Bilello’s Podcast at: https://soundcloud.com/jamesb6402/consumer-digital-path-to-purchase On Jan. 28, 2019 Google released the results of thousands of users “click stream data.”* This data shows consumers no longer follow a linear path to purchase. Consumer searches are unpredictable, opportunistic and time dependent. The co-founder of Google Ads, Fredrick Vallaeys, said the dimension of “time” is … Read More
Putting up Google Ads (formerly known as AdWords) is easy right? Maybe you have a Promotional Offer from Google and you were taken to AdWords “Express” and 1, 2, 3 you have ads online! What more do you need? Here’s a free 7 step guide from US Marketing, Inc. a Badged and Certified Advanced Google Agency Partner. Step One Don’t … Read More
