Google Ads “How to bring your marketing mix modeling into the 21st century”

US MarketingAgency Client Management, Google Ads Setup, Marketing, News, Pay Per Click, PPC

7 min. read. or listen in 7 min. on iTunes Podcasts at: https://podcasts.apple.com/us/podcast/google-smart-campaigns/id1454401929?i=1000444866039  Introduction Small and local businesses have no idea about this. They only know they received a coupon from Google and an offer to get started with a campaign in 5 easy clicks! Larger companies may have a VP Marketing or Digital Marketing Director. Even if that person … Read More

Google’s Ad Dominance Explained in Three Charts Tech giant is the leading supplier of services to carry out virtually every step of purchasing and selling ads

US MarketingAgency Client Management, Google Ads Setup

This article (excerpt below) appeared in the Wall St Jr June 17, 2019 Tech giant is the leading supplier of services to carry out virtually every step of purchasing and selling ads It underscores the reason why using a Certified Google Partner like US Marketing is worth its weight in gold. Excerpt: Google is the dominant player in online advertising, … Read More

US Marketing Top 10% Google Agency Premier Partner Sophistication

US MarketingAgency Client Management, Google Ads Setup, Pay Per Click, PPC, Uncategorized

We are proud to announce our agency’s representative at Google just reviewed our top clients spending in excess of $10,000 or more per month on Google Ads across many platforms including Search, Display, YouTube and Shopping. Jill said “you (US Marketing) are more sophisticated than 90% of our agencies.” This is more evidence that we truly are a boutique Google … Read More

Google Selected US Marketing to Consult on New Ads Interface

US MarketingAgency Client Management, Google Ads Setup, Pay Per Click, PPC, Uncategorized

This month we are proud to announce that Google asked us to help with our views and experiences with key Google Ad user tools, screens and reports. While we are not at liberty to discuss any specifics we believe this is another sign that US Marketing is one of the top Google Agencies in the United States. So being recognized … Read More

The Real Cost of Google Advertising

US MarketingAgency Client Management, Google Ads Setup, Marketing, Pay Per Click, PPC, Uncategorized

Introduction You can also listen to a summary of this post on our 6 min. iTunes Podcast: https://podcasts.apple.com/us/podcast/the-real-cost-of-google-advertising/id1454401929?i=1000430658554 Our work with hundreds of clients’ digital ad campaigns has given me a unique perspective into client expectations and behaviors. Since becoming a Google Agency Partner in 2011, I’ve seen small, medium and large clients. We are all products of our education and … Read More

Consumer Intent is Redefining the Marketing Funnel

US MarketingGoogle Ads Setup, Marketing, Pay Per Click, PPC

You Can Also Hear This Post on Jim Bilello’s Podcast at: https://soundcloud.com/jamesb6402/consumer-digital-path-to-purchase On Jan. 28, 2019 Google released the results of thousands of users “click stream data.”* This data shows consumers no longer follow a linear path to purchase. Consumer searches are unpredictable, opportunistic and time dependent. The co-founder of Google Ads, Fredrick Vallaeys, said the dimension of “time” is … Read More

Google Ads Do It Yourself Guide

US MarketingGoogle Ads Setup, Pay Per Click, PPC, Uncategorized

Putting up Google Ads (formerly known as AdWords) is easy right? Maybe you have a Promotional Offer from Google and you were taken to AdWords “Express” and 1, 2, 3 you have ads online! What more do you need? Here’s a free 7 step guide from US Marketing, Inc. a Badged and Certified Advanced Google Agency Partner. Step One Don’t … Read More