Critical Failure in Pay Per Click: Improper or No Conversion Tracking

US MarketingAgency Client Management, Digital Advertising, Google Ads Setup, Pay Per Click, PPC

The importance of conversion tracking in preventing critical failure in PPC cannot be overstated. Recently, a client objected to having a form on their website for customers to type their requests for services. This client thought a direct email link and “text” this number were best. Of course, we explained this would sever the connection between the Google Ads Bidding … Read More

Importance of Not Ignoring Email Request from Google for Ownership of your Google My Business (GMB) Listing

US MarketingDigital Advertising, Local Digital Marketing

In today’s digital age, it’s Important: Control your Google Business Listing. Businesses rely heavily on their online presence to reach and connect with customers. One of the most crucial tools for maintaining an online presence is Google My Business (GMB), a free platform provided by Google that enables businesses to manage their online presence across Google, including search and maps. … Read More

Significant Spike in Debt Consolidation Searches on Google this Week Presents Opportunity to Market Bankruptcy Services

US MarketingDigital Advertising, Google Ads Setup, Pay Per Click

The past week has seen debt consolidation searches increase significantly in search queries as shown in Google Trends, likely due to the financial hardships caused by the ongoing pandemic. Bankruptcy Attorneys Should Capitalize Now on Google Search Debt consolidation searches increasing significantly present an excellent opportunity for bankruptcy attorneys to reach potential clients who are in need of their services. … Read More

Don’t Cut Your Digital Marketing During Economic Uncertainty

US MarketingDigital Advertising, Marketing, PPC

Don’t Cut Your Digital Marketing During Economic Uncertainty In times of economic uncertainty, it’s natural for businesses to look for ways to cut costs and streamline their operations. Unfortunately, one of the first things that many companies do is cut their advertising budget. This can be a costly mistake, especially in the digital age, where advertising can be a key … Read More

Google Ad Campaigns “How to bring your marketing mix modeling into the 21st century”

US MarketingAgency Client Management, Google Ads Setup, Marketing, News, Pay Per Click, PPC

7 min. read. or listen in 7 min. on iTunes Podcasts at: https://podcasts.apple.com/us/podcast/google-smart-campaigns/id1454401929?i=1000444866039  Introduction Small and local businesses have no idea about this. They only know they received a coupon from Google for ad campaigns and an offer to get started with a campaign in 5 easy clicks! Larger companies may have a VP Marketing or Digital Marketing Director that … Read More

Google’s Ad Dominance Explained in Three Charts Tech giant is the leading supplier of services to carry out virtually every step of purchasing and selling ads

US MarketingAgency Client Management, Google Ads Setup

This article (excerpt below) appeared in the Wall St Jr June 17, 2019 Tech giant is the leading supplier of services to carry out virtually every step of purchasing and selling ads It underscores the reason why using a Certified Google Partner like US Marketing is worth its weight in gold. Excerpt: Google is the dominant player in online advertising, … Read More

US Marketing Top 10% Google Agency Premier Partner Sophistication

US MarketingAgency Client Management, Google Ads Setup, Pay Per Click, PPC, Uncategorized

We are proud to announce our agency’s representative at Google just reviewed our top clients spending in excess of $10,000 or more per month on Google Ads across many platforms including Search, Display, YouTube and Shopping. Jill said “you (US Marketing) are more sophisticated than 90% of our agencies.” This is more evidence that we truly are a boutique Google … Read More

Google Selected US Marketing to Consult on New Ads Interface

US MarketingAgency Client Management, Google Ads Setup, Pay Per Click, PPC, Uncategorized

This month we are proud to announce that Google asked us to help with our views and experiences with key Google Ad user tools, screens and reports. While we are not at liberty to discuss any specifics we believe this is another sign that US Marketing is one of the top Google Agencies in the United States. So being recognized … Read More

So You Want to Buy a Franchise?

US MarketingMarketing, Pay Per Click, PPC

That wonderful feeling of starting a new business sweeps over you. And the excitement and anticipated success thrill you. After all the company told you they would provide all the marketing support you need! Besides that it will only cost you an additional $375 per month plus the cost of advertising. I have worked with several franchise owners. Most noteworthy … Read More